Workman Publishing is a respected New York-based book and calender publisher. We revamped their online presence and implemented new, more efficient technology and workflow solutions. The result was a much-improved experience for customers and Workman staff alike.
Before: Workman Publishing's website suffered from an outdated design, a sprawling information architecture and a deprecated, proprietary technology platform and CMS.
After: We redesigned the site, providing a fresh modern look. We also conducted an extensive audit of the site's content, delivering a new, SEO-friendly information architecture.
Other improvements included updated and automated workflows which improved the handling of inventory management and customer service enquiries. A nightly ingestion of titles via BookEngine meant further efficiency savings.
We deprecated the existing ecommerce software and integrated Workman's inventory with Shopify, providing the team with a new suite of tools to track and analyse customer behaviours.
“Working with Mint has been an outstanding experience. Their talented UX design team and highly customised service helped Workman turn its outdated website into a beautiful, high-performing site that has transformed our organisation's online presence.” - Andrea Fleck-Nisbet, Executive Director, Digital Strategy & Operations