The Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation is a non-profit organization dedicated to advancing quality of life and discovering cures for spinal cord injury. Our work with the Foundation extended beyond a website redesign into complete organisational digital transformation.

reeve old site

Before: The Reeve Foundation was hampered in its goals by a range of issues including an out of date website design, lots of poorly organised content and dated enterprise solutions that were no longer fit for purpose.

reeve home

After: The visible manifestation of Mint’s work on this project is a refreshed website design, improved information architecture and a suite of services tailored to the Foundation’s audience of people affected by paralysis.

reeve graph

However, our contribution ran much deeper, covering CRM development, PPC and biddable strategies and a best in class approach to donor management, donation processing, email marketing and more. The new website launched in April 2016, with improved services delivering instant and tangible results.

reeve resources

Amongst the improvements we introduced was a resource map which enables people affected by paralysis to find help near them.

reeve mentors

We’re delighted to be helping make a real difference to so many people’s lives, and look forward to witnessing the long term results of our work.

“Mint transformed a non-profit that was stuck in the past into an organisation excited to chase the future.” - Rebecca Laming, VP Marketing