Blog: Posts by extom
At Mint we spend so much time in the digital space, it’s a breath of fresh air to take a step back and embrace the permanence of print.
The end of 2010 represented a suitable opportunity to re-vamp our business cards so I thought I’d share a little about how we set about refreshing the design.
Having lived in the US for about a year now, it felt about time I started learning a little about the fundamentals of American sport. A New York brainstorm topic, ‘Enhancing sporting events through mobile’, led Mr. Corrigan to step up to the plate with an exciting germ of an idea named ‘batting scope’. A promising concept and an excuse to learn the rules of baseball? How could I not develop this idea?!
Mint projects often have the following things in common:
- Tight design & build deadlines
- Live for a short period of time
- High user engagement
- New technical challenges
- New lessons learnt
Our portfolio hasn't always been the most effective way of showing off these attributes. In an attempt to increase awareness of the more intricate details of our projects we had an experiment and put together a statistical case study for IT'S MY TIME...
Following the recent launch of IT’S MY TIME for Benetton, I wanted to give a little insight into our UX process with snippets from our approach and how we’ve tried to apply this thinking to IT’S MY TIME. I’ll start with the obvious…
There are two very distinct phases to UX design:
Unlike the world economy, Mint’s design team has increased in size over the past few months. This has allowed us to spend some quality time focusing on refining the Mint ‘brand’. Clearly, the first step in this process was to ask everyone at Mint their favourite anagram of MINT DIGITAL. Some highlights include:
It a Mild Ting
Man Id Gilt It
Tim Gitin’ Laid
Giant Tim Lid
Dig Latin Tim
Aside from some great anagrams, this may appear like a bit of a waste of time. However, it was useful in helping set the tone in how we approached standardising and unifying exposure to the Mint brand.