Hello and happy new year from Mint!
The starting point for New Year Revolution was the observation that most of us make new year’s resolutions, but few of us keep them. The ambition is that by harnessing faces of Channel 4 and the collective willpower of the social web, we might help people keep the resolutions, and have some fun along the way.
In the first five days alone, we had over 20,000 join the revolution, and it is still gathering pace.
New Year Revolution has one of my favourite homepages we’ve ever put together. Check out the interplay the photos have - credit goes to Toby Coulson - between the three revolutions. We also brought the sign-up process into the Revolution universe and put it in the heart of the interaction.
As always, the greatest delight comes from seeing what people are getting up to with the platform.
See you there comrades!