Mint Digital Instagram midweek mountain When we talk to people from outside Mint, our ventures are one of the main things they ask about. How do they fit into agency operations? How do we decide what to pursue? And so on.

Our latest venture, Restly, is redefining flatsharing for professionals. But how did we decide to focus on this idea?

Andy, Mint’s Director of New Ventures, has written about how he ended up choosing this market - and the ones that didn’t make the cut.

Andy says:

“Searching for a new business is tricky. It is easy to get disheartened and think that every opportunity is taken. Part of this is about managing your own psychology. You have to keep your morale up whilst accepting that most avenues lead to dead ends.”

Read the rest of Andy’s summary on Medium:

I spent 2017 looking for a new startup. Here’s what I learnt.

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