We are happy to announce the launch of Menthol TV. We are delighted to announce that Jeremy Lee, formerly Series Producer at Ricochet, will be Director of Programmes.
Jeremy has been involved in some of the biggest factual entertainment formats of recent years. Credits include Supernanny, Risking It All, It’s Me or the Dog and Can You Live Without? Menthol TV will specialise in Factual Entertainment and Entertainment formats, many with a multi-platform edge.
Jeremy says: “Menthol has a unique understanding of how the web and TV can interact to deliver genuine cross-platform entertainment. In a year where we will see advances in TV production and the way broadcasters commission, Menthol TV will be leading the way with a new generation of break-out hits”
Over the last few years Mint has developed lots of cross-platform ideas (some of them award winners). It has proved difficult to take these further. A big problem has always been the number of stakeholders involved in making these ideas a reality. Over the last year, many key broadcasters have unified their cross-platform commissioning structure. Menthol TV means we have unified the delivery mechanism.
Note: Menthol TV was initially Mint TV. Then we realised there was already a Mint Productions and we didn’t want any trouble.