Benetton’s IT’S MY TIME launched just over 48 hours ago and we couldn’t be happier with the response. So, we thought we’d share some statistics with you.
As of writing, we have had:
2,815 competition entries,
115,163 unique visitors,
9.44 average pageviews,
and 5 minutes 23 seconds average time spent on site.
To put that into a bit of context, this means 1 in every 40 visitor has published a profile and collectively, users have engaged with the site for over 10,000 hours in 48 hours.
Through the course of the campaign, we’ll be writing a series of posts called ‘Stories from IT’S:MY:TIME’. We will be looking at how we developed the concept with Fabrica, Benetton’s communications group, collaborated on the design and how we tackled the technical challenges that came with it.
IT’S:MY:TIME runs for another 34 days. We’re really excited to see how far it can go.