IMT Graph

Benetton’s IT’S MY TIME launched just over 48 hours ago and we couldn’t be happier with the response. So, we thought we’d share some statistics with you.

As of writing, we have had:

2,815 competition entries,

115,163 unique visitors,

1,330,550 pageviews,

9.44 average pageviews,

and 5 minutes 23 seconds average time spent on site.

To put that into a bit of context, this means 1 in every 40 visitor has published a profile and collectively, users have engaged with the site for over 10,000 hours in 48 hours.

Through the course of the campaign, we’ll be writing a series of posts called ‘Stories from IT’S:MY:TIME’. We will be looking at how we developed the concept with Fabrica, Benetton’s communications group, collaborated on the design and how we tackled the technical challenges that came with it.

Incidentally, Thomas from Mint is doing a talk on Rack::Cache tonight at LRUG, which should give you a bit of an insight into how we deal with such high traffic. Check it out if you’re in town.

IT’S:MY:TIME runs for another 34 days. We’re really excited to see how far it can go.

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