Dough Globe

Posted in News by Utku Can on October 26, 2012

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For the second year running, we hosted four graduates for three months at Mint under Foundry, our graduate scheme. This year, their brief was ‘Make a toy that has a reason to exist.’ What they ended up making is, well, insane.

‘Dough Globe’ is a smart vessel for sourdough starters. Using ethanol sensors, it can tell whether you are looking after it properly. A bit like a tamagotchi then, but actually alive. Deciding that wasn’t so much a toy, Foundry built a narrative on top of it that creates a character out of sourdough - the likeable Doug - and turns the globe itself into a games console.

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The boys presented their final wares at Playful 2012, to some great praise from the crowd. There are also a few nice write ups on places like Wired and FastCo Design. You can also find out more on Dough Globe or the great catalogue of their journey getting there.

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And for the million dollar question… Did they answer the brief? Foundry say what could be a better reason to exist than life itself? You can’t much argue with that.

Well done Dave, Hugh, Luke and Tom. Not only you have been a joy to work with, you have well and truly surpassed our already high expectations following Olly.

We hope you learned as much as we have during your three months.

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