Buried Alive: Mint do Cannes

Posted in Reflections by Andy Bell on April 10, 2006

We’ve just got back from MipTV in Cannes where Mint won its category in the Content 360 competition. It was a hugely exciting week - we spoke to lots of people who were enthused by our entry Buried Alive and who had interesting ideas for how to extend the concept.

Gary Hayes from the Laboratory of Advanced Media Production, Sydney said Buried Alive was the “best project from all the pitch sessions as it really combined user generated, community, rich media and potentially mobile”. Shockingly he also claimed Mint Digital was a “nice company”.

Other highlights of the week include: 1. Getting a mention on the back page of Broadcast for a ‘kerfuffle’ involving 3 confiscated passes.

  1. Tim’s over-excited acceptance speech. He called David Frank, Mint’s chairman, ‘the greatest man in television’.

  2. A glowing write-up from Il Manifesto (login requred, surely not a problem for our predominantly Italian communist readership).

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