Minteresting musings

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This week Mint started offering technical audits as a service. It got me thinking about what agencies like Mint offer their clients and why.


Go to the website of any company in our space and you’ll see a list of services or offerings that overlap but are not precisely the same. You’ll see some common language like “digital transformation”, “digital strategy”, “digital product development”, “rapid prototyping”, “discovery and validation”.

Ours say “Ventures” “Digital Transformation” and “Sprints”. In 2018 we added “Hiring the Mint Way”. I must say I don’t know whether these adequately cover what we do and I don’t know whether they are better or worse than our competitors.

That’s a bit of a problem with our industry in general - there are low barriers to entry. To be a digital transformation consultant or a software engineer, you just have to say that that’s what you are. And then you’re up and running. This seems broken to me, salesmanship shouldn’t trump competence but all too often it probably does.

I don’t really want to work at a company that makes this problem worse so how and when does Mint add a new service to its suite of offerings? Here is the path that led us to add technical audits:

Mint Digital Instagram midweek mountain When we talk to people from outside Mint, our ventures are one of the main things they ask about. How do they fit into agency operations? How do we decide what to pursue? And so on.

Our latest venture, Restly, is redefining flatsharing for professionals. But how did we decide to focus on this idea?

Andy, Mint’s Director of New Ventures, has written about how he ended up choosing this market - and the ones that didn’t make the cut.

Hiring the Mint way

Posted in News by Stuart Waterman on January 16, 2018

Hiring the Mint Way Working with talented designers & developers is a pleasure. But finding and hiring them is a pain.

Over the years we’ve formed the opinion that we know more about hiring into such roles than most recruiters. In 2018 we’re putting that to the test by offering it as a service.

Open Up Challenge For the past few months we’ve been UX advisors to participants of the Open Up Challenge. It’s been a fascinating journey for the Mint team to consult with a selection of the leading fintechs in the UK.

Our work has encompassed design, branding, copywriting, testing and strategy and the participants have been delighted with our help:

  • Michael Bridgeman, Head of Proposition at Funding Xchange said: “Thanks to Mint for all your help as part of the Open Up Challenge – we were really impressed by the work you put in and particularly appreciated your flexibility!”

  • Pierce Glennie, Head of Product at iwoca said: “I was impressed with Mint’s focus on gathering feedback from real small businesses, rather than just giving their own views. This process surfaced valuable insights that will make the new Open Banking version of iwoca even simpler to use.”

  • Mary Harmon, Lead Product Designer at Bizfitech (creators of Handle), said: “Thank you so much for your support through out the Nesta prize, we’re so thrilled to have won!”

  • Nick Heller, Founder & CEO at Fractal Labs, said: “Mint is laser focused on user-driven product design. Their humanistic approach helped refine our user experience by ensuring we promoted trust as the core element in our product.”

Working with Apps for Good

Posted in News by Stuart Waterman on December 14, 2017

Apps for Good logo 2 We’re going to start off 2018 by working with Apps for Good.

We’re passionate about education in technology and design (see ‘VR for Literacy’ earlier in 2017), so this is an opportunity we’re really excited about.