Minteresting musings

The end of the road for Mint

Posted in News by Tim Morgan on March 20, 2018

Mint Digital Instagram midweek mountain It’s with great sadness that I announce we are closing Mint’s agency business. We will complete our existing client engagements and then cease operations within the next couple of months. We will not be taking on any new clients during this time.

In time I will write more about the reasons for this, but for now I am focussed on achieving the best outcome for our clients, our employees and our shareholders.

With this in mind, the following members of our team will be entering the job market in the coming weeks and months. I wholly endorse every person and have added their details below. If you are hiring at the moment, this is a first class list of candidates:

International-Women's-Day Hmm, what to write… I need to say something funny. All these cool tech dudes… Hmm, how about sharing a song… nah, they’ve probably heard all the good songs… Ohh, I should write something. It’s so lame not to contribute.

I’ll just skip it for now.

Oh, the utter anxiety of starting a new job and trying to establish your banter on group instant messaging.

Projecteo Farewell Mint’s reputation as $ for $ the world’s most successful startup studio means that the most common question I get asked is: how do you know what ventures to pursue? The second most asked question is: how do you know when to stop?

This week we announced that we are to shutdown Projecteo, so I thought I’d answer the second question in the real life context of Projecteo.

Why we shut Projecteo down.

There were three reasons to shut Projecteo down:

Flynotes & Mint Digital We’re delighted to have been helping to build Flynotes, a digital consent platform that will revolutionise patient safety across healthcare. Flynotes is a GovStart project backed by to improve citizens’ experience of public services.


Back in January 2013 Mint made the business section of the Sunday Times for its groundbreaking employee bonus pool where 50% of each person’s annual bonus was determined by their colleagues.

Fast forward to January 2018 and we were having a discussion about paying bonuses for 2017 but we decided not to go with the crowdfunded model and it felt right. So why did the company that first introduced the world to the crowdsourced bonus subsequently veer away from it?