IT'S MY TIME
casting.benetton.com
IT'S MY TIME is a global casting competition for Benetton. An international phenomenon: 65,000 entrants uploaded over 500,000 photos in 36 days. The site delivered 56 million page views.
"When we first started talking to agencies about creating an online casting competition for Benetton, Mint Digital immediately stood out from the crowd. Where others talked about technologies, Mint talked about communities and how best to create, grow and manage them. With Mint's experience of social media campaigns we designed and implemented an online fashion competition for Benetton which way exceeded our expectations in terms of reach and engagement."
Andy Cameron, Executive Director, Fabrica
Blog posts
A statistical review 25 May, 2010
IT'S:UX:TIME 9 March, 2010
IT'S MY TIME - 48 hours and 1.3m pageviews later 10 February, 2010