1. Coming soon...

    Posted in News by Utku Can on 30 January, 2010


    It's My Time Clock

    Buon giorno! For the past few months, Mint Digital has been collaborating with a great team to create a unique global casting competition. We're buzzing with excitement as we near 8 February, the launch date.

    For now, check out the teaser.

  2. Thanks for the sheep!

    Posted in News by Andy Bell on 18 January, 2010

    Lammie, Noam and the Mints

    Meet Lammie. A client (who wishes to remain anonymous) sponsored her in Mint's name. We thank you.

    We are hoping she will be friends with Tom the Alpaca and his defunct Twitter account.

  3. Join the team

    Posted in News by Utku Can on 22 December, 2009

    team photo

    We are looking for a couple of outstanding individuals.

    HTML/CSS/JS developer who wants to learn Rails (London or New York)

    Football3s Marketing Intern (London)

    I know I'm talking our own book but Mint is a great place to work. Everyone gets involved in brainstorms. Every February, we head off to the WebApp Weekender. Our London office has a pub built-in called 'The Open Sauce'. We pretend we're squires.

    The details to apply are on the job listings. Don't hesitate to get in touch!

  4. Cutting down on CSS sprites

    Posted in Tech by Ron DeVera on 09 December, 2009

    When making a web page load faster, one of the most commonly cited front-end techniques is minimizing the number of HTTP requests. In fact, it's Yahoo!'s number one rule. Each HTTP request is slow; making many requests is very slow.

  5. Bug sweepstake: win fumigation for life

    Posted in News by Andy Bell on 04 December, 2009

    Bug free

    Last Friday, the 20,000th bug was entered into our tracking database. As Christopher commented when we reached bug 10,000, this industrial-scale error generation is not cause for recrimination. Quite the reverse, it is time to celebrate.

    By that logic, it should be a double celebration: we've doubled our rate of bug creation. Mint's first 10,000 bugs took 26 months, the second 10,000 took under 14 months.

    To get this online party started we are holding a prize sweepstake. Guess the date Mint hits bug 30,000 to win (enter in the comments below).

    The prize is fumigation for life.

  6. Nuggets from Kevin Slavin

    Posted in Reflections by Andy Bell on 20 November, 2009

    Kevin Slavin, co-founder of Area/Code, spoke at the RSA's Playing The City event on Wednesday night.

    Area/Code's initial focus was creating games that use technology but take place in the real world, like PacManhattan. Some of their recent work has had a TV focus, like Parking Wars or Sopranos A&E Connection.

    Mint has gone in the opposite direction. We started in TV and, with Football3s, are moving closer to the real world. It felt like we are interested in the same things but from different perspectives.

    I can't do justice to his talk, but here are a couple of nuggets.

  7. Mint is 5

    Posted in News by Andy Bell on 19 November, 2009

    Who would believe it? 5 years old and still in business.

  8. Classical aesthetics work best on social sites

    Posted in Design by Noam Sohachevsky on 17 November, 2009

    A few months back, I read Visual Decision Making. It's all about the role of visual aesthetics in web design. The author, Patrick Lynch, talks about how "classical aesthetics stress orderliness and clarity in design", and "expressive aesthetics emphasise originality, creativity, and visual richness".

    I'm a huge advocate of the classical aesthetic. In fact, I believe it's the best aesthetic model to adopt when designing a social website. Here are four reasons why.

  9. Adam Curtis rocks the BBC

    Posted in Reflections by Andy Bell on 16 October, 2009

    A couple of weeks ago documentary film maker Adam Curtis spoke at BBC Vision Forum on his latest work, a co-production with installation theatre group Punchdrunk, called It Felt Like a Kiss.

    A few notes:

    1. The internet is changing the dominant sensibility from wanting to be told stuff to wanting to experience stuff.
    2. Punchdrunk has cottoned on to the fact that personal experience is the most important thing. Everything else, TV included, feels thin.
    3. The internet, on its own, can't do stories. Hybrids of TV and the web may be the way forward.

  10. RTS nominations for Landshare and Sexperience

    Posted in News by Andy Bell on 13 October, 2009

    Royal Television Society Innovation award for UGC.

    Apparently, two Mint projects for Channel 4 have been nominated for the Royal Television Society Innovation award for UGC.

    Both projects combine TV audiences with web mass-participation. For the last four years, we have been convinced that this combination provides great opportunity. It is great to see these ideas come to fruition.

    Where did these ideas come from?

  11. X Prize success

    Posted in News by Andy Bell on 09 October, 2009


    In the corner of our New York office, a guy called Joel has spent the last two years beavering away on rocket software.

    Yesterday his team qualified for Level 1 of the X Prize Lunar Landing Challenge.

    Congratulations, Joel and Masten Space Systems... that's an awesome achievement!

  12. Flow as a framework for designing a two-screen UX

    Posted in Reflections by Noam Sohachevsky on 30 September, 2009

    Two-screen experience

    Last Thursday, I presented at 2-screen.

    The presentation was broken down into 3 parts:

    1. About Flow
    2. Flow as a framework for design
    3. TV programme patterns

    This post discusses parts 1 and 2. Part 3 will arrive in a separate post.

  13. 2Screened

    Posted in News by Utku Can on 25 September, 2009

    2screenspeakers

    Last night saw 120 people cram into Hoxton Hall to see if TV & web could make a baby. OK, so there was no actual baby-making, but there was plenty of ideas and discussion on how we can seize the opportunity this new kind of user behaviour presents.

  14. 2Screen: sold out

    Posted in Reflections by Andy Bell on 10 September, 2009

    The 2Screen event has reached capacity. If you'd like to come and haven't got a ticket, you can add yourself to the waiting list. We'll do our best to fit you in.

    Thanks to everyone who bought a ticket. Look forward to seeing you on the 24th.

  15. 2Screen: 7pm, 24 September, London

    Posted in News by Andy Bell on 19 August, 2009

    2Screen image

    More and more people watch TV with their laptops open.

    Groups of web and TV producers are attempting to create experiences that make use of this new behaviour.

    The area is ripe with possibility. Most recent web successes have social interaction at their core. Nothing beats TV at getting large audiences to congregate.

    It also throws up new problems. How can you create an experience that is compelling on both screens, but not distracting on either?

    We thought it would be good to talk. 2Screen is an event that gathers a bunch of innovators who are doing interesting things in this area. Each speaker has 10 minutes to present their experiences.

    The evening aims to answer the burning question: 'Can web & the TV make a baby?'

    It is at Hoxton Hall at 7pm, 24 September. There will be a party afterwards.

    Sign up now!

  16. Mindful Testing for a 1600% Speedup

    Posted in Tech by Dean Strelau on 04 August, 2009

    Until yesterday, one of our in-development applications was routinely taking over 4 minutes to run its full test suite (without running our Cucumber tests). Four minutes per run can pretty easily turn into an hour per day when testing every commit. I was beginning to think that "testing" is the new "compiling".

    #1 programmer excuse for legitimately slacking off:
  17. The privileged few

    Posted in Reflections by Tim Morgan on 27 July, 2009

    the privileged few

    Often we go to and organise events talking about the future of the Internet and at these things we can get well ahead of ourselves speculating about the next fandangled widget or some 'seriously smart guys' or other. This morning at about 11am, a man came to our offices, walked through the door, stood in the middle of the office and said "Have you got any work or jobs going here?".

  18. Making web browsers dance

    Posted in Tech by Adam Rogers on 23 July, 2009

    At Mint, we make some pretty cool websites. We also pride ourselves on the quality of our code. Sites like Landshare, Orange unsignedAct and Sexperience all use technologies like AJAX and JavaScript to make them look good and feel great. But, as with anything in life, adding complexity to something increases the risk of things going wrong.

    Until now, we have relied on our eagle-eyed Quality Assurance Police to prod, poke, push and pull our sites ad nauseum in search of these failures.

    This is time consuming and error prone, even for our über talented QAs. So, being the geeks we truly are, we thought we’d get a computer to do the leg-work. Consequently I have been working on a little hocus-pocus to bewitch web browsers into thinking a real person is using the site. The result is pretty entertaining: a browser dancing away, apparently all by itself! It also uncovers any errors in the code - but that is less fun.

    I had to move the browser so you could see it, but other than that it's all magic!

  19. Does the web make you feel... naked?

    Posted in Reflections by Jenny Wong on 21 July, 2009

    The Web Makes Me Feel

    ‘How does the web make you feel?’ MediaSnackers asked young people, to discover their emotional response to the web. ‘Naked’ was the reply from one 16-year-old girl. (She didn't have virus protection)

  20. Opening up the Mint brand

    Posted in Design by Tom Harman on 16 July, 2009

    Green Pantones

    Unlike the world economy, Mint's design team has increased in size over the past few months. This has allowed us to spend some quality time focusing on refining the Mint 'brand'. Clearly, the first step in this process was to ask everyone at Mint their favourite anagram of MINT DIGITAL. Some highlights include:

    It a Mild Ting
    Man Id Gilt It
    Tim Gitin' Laid
    Giant Tim Lid
    Militant Dig
    Tidal Timing
    Dig Latin Tim

    Aside from some great anagrams, this may appear like a bit of a waste of time. However, it was useful in helping set the tone in how we approached standardising and unifying exposure to the Mint brand.