Occasional thoughts on product and process from the Mint team

An update from the anarchy incubator

Posted in News by James Maskell

Wireframes for an early prototype

At Mint Ventures, our aim is to build profitable businesses. So far we've launched Boomf, DeskBeers and The Bathory. Over the past few months, we've been running experiments and exploring different markets. These projects may succeed or fail, or they may change radically from their current form.

Here are a few...

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10 days in business. A few early reflections.

Posted in Reflections by Laura Grace


We have recently started attempting more of a regular schedule of content on the Mint blog. The idea is that every Friday one Mint posts some reflections on weekly happenings. Kaye, Noam and Shim took charge for the first three weeks of April, and now my own number is up...

The problem is, this past week I've been slightly oblivious to anything but the launch of The Bathory. Today marks 10 days of shipping fragrant concoctions around the world and, as expected, this whole running-a-business thing has been pretty full-on.

So, if you'll forgive a second post on The Bathory in as many weeks (here's the first), I'd like to share a couple of reflections from 10 days in business...

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A quick catchup with new Mints

Posted in News by Shim Smilansky

In the first four Months of 2014 we’ve welcomed seven new Mints to our office. I spent a few days catching up with them.

Adam Pattison, Junior Accounts Assistant

“I’ve just joined and I’ve been really loving it. I used to do removals so this has been really different for me. Mostly I’ve been working with Colin learning about how to handle the accounts, the ins and outs of VAT and stuff like that.”

Andrea Jezovit, Product Strategist

“I joined from Microsoft in January and I guess the biggest culture shock has been that it’s a very different environment. During my second week here we needed to organise some user testing for Boomf. Noam gave me a card and two days later we had people in, it was refreshing to be able to move so quickly. I’ve really enjoyed working on Studio projects like Ipsos MORI that involve a lot of user research and sketching. I’m looking forward to getting involved with Mint Ventures too."

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Introducing: The Bathory

Posted in News by Laura Grace


We’re delighted to introduce The Bathory, for all your bespoke bathing needs...

The Bathory is Mint’s latest venture in mass-personalisation, fresh from our “anarchy incubator”. It’s also something of a paradox:

A digital product that encourages you to unplug. A cosmetics brand from a company better known for our decidedly digital ventures.

The site helps you invent a customised bath soak, to fit your mood perfectly. Our dedicated factory is uniquely set up to hand-blend your inventions in bespoke batches of one.


It has been a complex undertaking. As we quickly realised, the cosmetics industry just isn’t equipped to create products on demand - we needed to tackle manufacturing in a completely different way if we were going to offer customisation. After months of prototyping, wrestling with cosmetics legislation and testing hundreds of formulations, we’re really excited to see what people think.

Here’s how it works:

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Pride and passion at Mint

Posted in Reflections by Noam Sohachevsky

Tim doing a Minteresting

Flicking through the RSA Journal this week, I came across an article about the learning organisation (a concept coined by Peter Senge). It’s worth a read. Essentially a learning organisation is one that has great capacity to learn and transform itself. In the article, Senge picks out a bunch of tell-tale signs to help identify a learning organisation.

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