Occasional thoughts on product and process from the Mint team

The importance of Lifetime Value

Posted in Reflections by Viraj Ratnalikar


For most startups, the first step is to find a core group of users who love the product. This is the group of early adopters: the customers who help you develop the product, the ones you talk to frequently and the ones who will evangelise the product (if you do a good job!). With DeskBeers we were lucky in that we found this early adopter group quickly: turns out that there’s a big appetite in London for amazing beers delivered to your office at the end of the week (who knew?).

After cultivating this group of early adopters, the next step is to scale. For a while this involved cold emails and cold calls, letting companies around London know that DeskBeers existed and they could buy some beers from us, if they fancied it. This worked well but with a small team, it’s ultimately very time consuming and expensive.

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Boomf Spins Out

Posted in News by Andy Bell


Last month, Boomf moved from being a joint venture between Nice Cakes and Mint Digital to being an independent company. I'm becoming Boomf's CEO. Boomf’s other co-founder James Middleton, becomes Production Director, in charge of further innovation, as well as manufacturing and logistics.

Also joining Boomf are Chara Oikonomidou and Iggy Hilton from Mint and Lara Woodhead and Inga Kaplon from Nice. A few people have asked: what made us want to dedicate ourselves to marshmallows?

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Projecteo on the Shelves

Posted in Reflections by Richard Ling


Over the past few months we have been focussing on a different angle of distribution for one of our products.

Historically we’ve sold our products directly through our websites, however last year we had a bit of brain wave with Projecteo and began contacting some of our favourite retailers to see if they would like to collaborate with us.

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A Thousand Words

Posted in Design by Sandeep Gill

SandeepHeader As you're reading these words your mind is probably, somewhere in your subconscious, still thinking about the image you've just seen above. Our brains are wired to respond to visual stimuli like images in a much more immediate way compared to text. And so when a brand thinks about how to portray themselves through imagery, they think hard.

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Foundry 2014 is fast approaching

Posted in Design by Tom Jarrett


Foundry, Mint Digital’s graduate design lab, was set up in 2011 to be a graduate scheme with a difference. This year’s edition is fast approaching, but there’s still time to apply for a chance to take part.

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