The Mint Blog
At the start of October, four of us set sail to lower grounds. Adam, Paul, Phil and I went ahead to attend (and for Adam and Phil to talk) Arrrrcamp, a 2 day pirate conference in Ghent, Belgium.
Arrrrcamp was a great place to meet new people - and also meet old friends. The socializing events were great and we all had a blast!
Here are some highlights from the event...
We love a hack competition at Mint. We love them so much, we have our own yearly hack week every February and we even turned that into a way of working with clients. So naturally, when we get the chance to work alongside and compete with other hackers, we jump at it. Last weekend was the London leg of PayPal's global hack competition Battle Hack and Adam, Noam and myself were in attendance.
The competition was fierce over the weekend and there were plenty of interesting, fun and technically brilliant hacks produced.
Whenever Mint has a gap in our client work, we build and launch self-funded products. That's not uncommon amongst digital agencies. What is perhaps uncommon is our persistence. In eight years, we've launched eleven would-be businesses. Many were succailures, to use a word coined by Mills at USTWO, another London agency with a track record in this area. Succailures are great for learning, valuable in terms of PR, energizing for the agency... but ultimately failures as businesses.
Currently we are working on about 10 ideas simultaneously. A radically devolved structure maximizes the number of experiments we can launch.
Then, over the last two years, something wonderful happened. We hit upon an unmitigated success. StickyGram, our Instagram magnet printing service, sold over a million magnets to 90 countries and then was bought by PhotoBox in June (for an undisclosed sum that I wish I could tell you)
Towards the start of this year, we teamed up with Channel 4 and Maverick TV with the aim of creating an immersive play along experience for a new comedy quiz show called 'Was it Something I Said?'. We at Mint have worked with Channel 4 a long time and in fact, the show was inspired by a web property we made called Quotables.
It's a pioneering experiment for a TV show with some playful touches added in, such as a +1 play along for viewers on Channel 4 +1.
Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!
So far in November, we're in London, New York, Ireland, and Miami. Yes, Miami!
First up, Tuesday, I'll be at Publish! in London.