We are fascinated with data and what you can do with it.
We are fascinated with '2Screen'. People using a second device to augment TV is increasingly common.
We are fascinated with the real-time web. Information delivered to you, as it happens, opens a world of possibilities.
We have combined these passions before. Picklive Football, our two screen, real-time game, has been spun out as a separate start-up.
Lately, there's something else we've been fascinated with. It's the iPad. It's one of the most exciting canvases us digital folk have ever had a chance to build stuff on.
Picklive captures a whole load of data during every football match they cover. For the World Cup, they'll be covering every single match. We always thought there were other things to do with this data. The World Cup and the iPad turned out to be the catalysts we needed to put things into gear, and we think we may be onto something quite special...