Occasional thoughts on product and process from the Mint team

Discovering the Mintiness of Mint

Posted in Reflections by Noam Sohachevsky

The discovery typewriter

Last week was a big week for Mint. We turned 10!

It’s been a remarkable 10 years. We’re incredibly proud of all the work we’ve done: from working on a whole bunch of amazing client projects, to starting a TV production company. From spinning out and selling companies originated at Mint, to collecting our very own Mint menagerie.

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Mint Digital is 10

Posted in News by Laura Grace


It's our 10th birthday!

We've put together some of our proudest moments and favourite memories to share with everyone we've met along the way.

Take a look.

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Boomf says Good Morning America

Posted in News by Tim Morgan

More ABC US news | ABC Health News

On Wednesday morning America woke up to our very own Andy Bell on Good Morning America. Well done to Andy, James and the Boomf team.

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Tube socks

Posted in News by Tim Morgan


This week we launched Tube socks - socks the colour of the tube. Our socks are available in two styles, the white striped Peak sock and the full colour Off Peak. Both cost £7.99 a pair, including free delivery to anywhere in the world.

If you know someone that uses or likes the tube that might want a pair this Christmas then move fast- we have a limited stock and so far there are no reported delays in sales on this line.

Mind the gasp

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The Mint approach to: Discovering users' needs

Posted in Design by Andrea Jezovit


You can’t create a great product or take it to market without paying close attention to your users' needs. That’s why we build user research into every project at Mint, whether we’re working for a client or creating and marketing a product of our own.

There are countless ways to learn about audiences and their behaviours and needs. We’ve conducted user research in all kinds of ways at Mint: sometimes a discovery phase lasts weeks, other times budgets and deadlines are tighter and we need to get creative to find out what we need to know quickly.

Here are some of the things we’ve learned.

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