The Mint Blog
Here’s a little update about what’s been happening at Mint this week.
Mint’s been working in its new guise (50% agency, 50% self-funded projects) for 6 months now. We’ve successfully launched both Boomf and DeskBeers, to more excitement than we could ever have anticipated. Whilst growing them, we’ve also been working furiously on several new ideas. This week was a momentous one...
It never comes easy and ideas become loved, but we reached the stage where we had to hold our hands up and say it wasn’t going to work.
In March, Mint kicked off an exciting new project, working with Ipsos MORI to improve the GP Patient Survey website. The survey, which is sent out twice a year to more than three million patients, contains some great data on patients’ experiences with NHS GPs. Initial thinking was that this might be a data visualisation project. But at Mint, we sometimes look to Clayton Christensen’s jobs-to-be-done framework. We thought it might help us shape this project: might users be able to do interesting jobs with this survey data?
After four weeks of very fluid discovery and iteration, we’ve learned that we hold some really magical information within the survey results.
After a fiercely competitive four days of inventing, prototyping and making, Challenge Mint is complete! Our three teams arrived at The Greenhouse Hotel in Bournemouth on Monday 10 February with a few ideas, and left on Friday the 14th with a total of seven newly-prototyped products to present to our judges.
Four products scooped the prizes...
Each team will be sharing a detailed post about their inventions... for now, here is a sneak peak at the winning products.
We have two announcements to make. First, our three teams for Challenge Mint have decided what to work on. Second, we've got a stellar panel of judges lined up to give out the awards.
The decision process was tough, but now the real challenge begins.