Last week I attended the Media Guardian Edinburgh International Television Festival - the UK TV industry's annual decampment to the festival city for three boozy days of keynotes and canapés. Post bank-holiday, the dust has just about settled on Elisabeth Murdoch's MacTaggart (read the full text here), which went down pretty well on the ground, and doesn't seem to have ruffled too many feathers elsewhere.
For my part, I was most interested in what Murdoch had to say about what she called the "explosive emergence of a made-for-online video category". MGEITF was "powered by YouTube" - keeping delegates going with a swanky smoothie bar and getting highlights from every session online in the blink of an eye. But it was a small, low-profile panel session called 'Who needs a commission anyway?' that got to the heart of what YouTube means to the industry today.
To preface this, a personal confession: I'm embarrassingly obsessed with watching YouTube 'beauty gurus'. I'm not sure where it comes from - I don't even wear that much make-up - but I just can't stop watching them. My absolute favourite 'guru' (horrible word) is the entirely delightful FleurDeForce, a 24 year old with nearly 400,000 subscribers on her beauty channel, a wildly popular vlogging channel and a bridal channel. She's massive in the States too, with fans queuing for up to 14 hours to meet her at VidCon. A one-woman broadcast network.