The Mint Blog
We’re delighted to introduce The Bathory, for all your bespoke bathing needs...
The Bathory is Mint’s latest venture in mass-personalisation, fresh from our “anarchy incubator”. It’s also something of a paradox:
A digital product that encourages you to unplug. A cosmetics brand from a company better known for our decidedly digital ventures.
The site helps you invent a customised bath soak, to fit your mood perfectly. Our dedicated factory is uniquely set up to hand-blend your inventions in bespoke batches of one.
It has been a complex undertaking. As we quickly realised, the cosmetics industry just isn’t equipped to create products on demand - we needed to tackle manufacturing in a completely different way if we were going to offer customisation. After months of prototyping, wrestling with cosmetics legislation and testing hundreds of formulations, we’re really excited to see what people think.
Here’s how it works:
We like to think of it as “aromatherapy for people who are a bit dubious about aromatherapy”.
Flicking through the RSA Journal this week, I came across an article about the learning organisation (a concept coined by Peter Senge). It’s worth a read. Essentially a learning organisation is one that has great capacity to learn and transform itself. In the article, Senge picks out a bunch of tell-tale signs to help identify a learning organisation.
Some things happened this week that point to plenty of pride and passion at Mint
Here’s a little update about what’s been happening at Mint this week.
Mint’s been working in its new guise (50% agency, 50% self-funded projects) for 6 months now. We’ve successfully launched both Boomf and DeskBeers, to more excitement than we could ever have anticipated. Whilst growing them, we’ve also been working furiously on several new ideas. This week was a momentous one...
It never comes easy and ideas become loved, but we reached the stage where we had to hold our hands up and say it wasn’t going to work.
In March, Mint kicked off an exciting new project, working with Ipsos MORI to improve the GP Patient Survey website. The survey, which is sent out twice a year to more than three million patients, contains some great data on patients’ experiences with NHS GPs. Initial thinking was that this might be a data visualisation project. But at Mint, we sometimes look to Clayton Christensen’s jobs-to-be-done framework. We thought it might help us shape this project: might users be able to do interesting jobs with this survey data?
After four weeks of very fluid discovery and iteration, we’ve learned that we hold some really magical information within the survey results.