The Mint Blog
Whenever Mint has a gap in our client work, we build and launch self-funded products. That's not uncommon amongst digital agencies. What is perhaps uncommon is our persistence. In eight years, we've launched eleven would-be businesses. Many were succailures, to use a word coined by Mills at USTWO, another London agency with a track record in this area. Succailures are great for learning, valuable in terms of PR, energizing for the agency... but ultimately failures as businesses.
Currently we are working on about 10 ideas simultaneously. A radically devolved structure maximizes the number of experiments we can launch.
Then, over the last two years, something wonderful happened. We hit upon an unmitigated success. StickyGram, our Instagram magnet printing service, sold over a million magnets to 90 countries and then was bought by PhotoBox in June (for an undisclosed sum that I wish I could tell you)
Towards the start of this year, we teamed up with Channel 4 and Maverick TV with the aim of creating an immersive play along experience for a new comedy quiz show called 'Was it Something I Said?'. We at Mint have worked with Channel 4 a long time and in fact, the show was inspired by a web property we made called Quotables.
It's a pioneering experiment for a TV show with some playful touches added in, such as a +1 play along for viewers on Channel 4 +1.
Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!
So far in November, we're in London, New York, Ireland, and Miami. Yes, Miami!
First up, Tuesday, I'll be at Publish! in London.
As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.
I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts.
Last week I attended the gigantic conference-a-palooza that is Content Marketing World, taking over downtown Cleveland for three days of rockstar keynotes and jam-packed break-out sessions. Oh, and a guest appearance by Captain Kirk. #nbd
Now in its third year, CM World is riding a wave of industry-wide enthusiasm for the benefits of a content-based marketing approach. For me, the overwhelming message of the event was: helping people beats selling to people. Both in terms of (long-tail) bottom-line results, and in feeling good about what you do.
This definitely struck a chord. At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives (expect more on that in the near future.) And I have to confess, at CM World, I drank the Kool-Aid...
At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives.
As usual, my conference notes are a hodge podge of the interesting and the illegible, but here’s an assortment of my favourite takeaways: