An occasional newsletter sharing tools, resources and inspiration that feed into the way we work at Mint.
Keep up to date with our product launches, events, talks, announcements and all that newsy stuff.
On January 6th we wrote about WhiteAlbum, our disposable camera app for your phone.
One question we face when we launch a new product or service like this is “how do we know if it’s working?” That’s a tough question, I mean what does that even mean? But here I will try and answer it.
The brand new year brings a brand new venture. One that provides keepsakes, preserves memories, and is generally pretty cool.
We built a simple camera app that prints the photos you take. But our app is a bit different than others in the category...
We recently kicked off an exciting new project. It’s a discovery phase with the Open Policy Making team at the Cabinet Office. On their blog, they describe Open Policy Making as: “broadening the range of people we engage with, using the latest analytical techniques, and taking an agile, iterative approach to implementation.”
The brief for Mint: Create an Open Policy Making toolkit to help policymakers use the most up to date methods and tools.
Introducing: Mint’s Winter Warmers. Our pop up shop of festive delights, currently open for business in Fenchurch St Station’s Winter Market. Roll up, roll up…
There are two things in the world for which there is no shortage:
1. People trying to build things on the internet;
2. People giving advice on how to build things on the internet.
The internet is the modern equivalent of shipping in Victorian times or the Wild West in the 1870s. There are a lot of people speculating and a lot of people earning a living out of people speculating. There are two risks to this:
1. You get ripped off. At Mint we are very often approached by people that have gone down a track with an agency (or collection of freelancers) only to realise later on that aforementioned agency does not in fact know what it is doing. This is an easy trap to fall into. You could set up an agency on a Monday, read a bunch of stuff off the internet and be selling your expertise by Thursday afternoon;
2. You get paralysed by opinion and tasks. Many startup founders use information they find on the internet as a kind of ‘to-do’ list. Write blog post check, gather customer feedback check, do marketing experiment check. They don’t play to their own strengths. They don’t focus on the things that will determine their success, they do a bit of everything.
Before you take someone’s advice on such matters, ask them what they’ve done and assess their credibility. Let their work and people's reaction to it in the real world do the talking.
Photo by Simon Archer Hurlstone.