The Mint Blog
Last week was a big week for Mint. We turned 10!
It’s been a remarkable 10 years. We’re incredibly proud of all the work we’ve done: from working on a whole bunch of amazing client projects, to starting a TV production company. From spinning out and selling companies originated at Mint, to collecting our very own Mint menagerie.
Now feels like the perfect time to reflect on where 10 years of making and breaking things has brought Mint.
This week we launched Tube socks - socks the colour of the tube. Our socks are available in two styles, the white striped Peak sock and the full colour Off Peak. Both cost £7.99 a pair, including free delivery to anywhere in the world.
If you know someone that uses or likes the tube that might want a pair this Christmas then move fast- we have a limited stock and so far there are no reported delays in sales on this line.
Mind the gasp
There are no reported delays in sales on this line.
You can’t create a great product or take it to market without paying close attention to your users' needs. That’s why we build user research into every project at Mint, whether we’re working for a client or creating and marketing a product of our own.
There are countless ways to learn about audiences and their behaviours and needs. We’ve conducted user research in all kinds of ways at Mint: sometimes a discovery phase lasts weeks, other times budgets and deadlines are tighter and we need to get creative to find out what we need to know quickly.
Here are some of the things we’ve learned.
Before you even start thinking about how to conduct your research, you need to think about what it is you need to find out and why.