The Mint Blog
Sadly, their three month tenure with us is coming to an end. As a final farewell, we are hosting an informal presentation by our four graduates on what they've been up to, followed by some drinks. There will be a bit of a grand unveil, and hopefully a chance to play with what they've made.
It is this Thursday, 27 October at the Mint Offices at Exmouth Market. You can book yourself a spot on the event page.
Hope to see you there!
A skunkworks project has been brewing at Mint. Since February, Kejia Zhu has been working on a slightly eccentric scheme to print Instagrams on fridge magnets.
At every step of the way StickyGram has (i) been starved of resources and (ii) generated far more interest than we would have anticipated.
Back in March, Kejia created a one-page website with a couple of grainy shots of prototype StickyGrams and tweeted about it. That received 1400 sign ups in a week.
It was terrific to see the event grow so dramatically in the space of a year (we doubled our audience from 2010). The social TV conversation has raised its game too, with a brilliant bunch of talks from Andy Hood of AKQA, David Flynn of Remarkable, Declan Caulfield of Starling and Russell Davies of R/GA, all wonderfully compèred by BBC Click's LJ Rich.
Of course, as befits a 2Screen affair, the real energy of the evening took place on our second screens - the #2Screen hashtag is packed with gems and well worth having a dig through. This year we decided we wanted to take the kind of split-attention behaviour we've become used to at conferences and push it a step further. Our Footnotes app lived on the 2Screen mobile site and added an extra layer of engagement to the speakers' presentations, with a steady trickle of additional nuggets of information and useful links throughout the night. It was a fun experiment, if you got a chance to play with it we'd love to know what you thought.
We'll be back very soon with some lovely shiny videos of all the talks from the event, but for now I wanted to give a quick roundup of some of the 2Screen write-ups that caught my eye over the past week:
The countdown to 2Screen 2011 is almost over. Our sell-out event will be kicking off at 6.30pm tonight with awesome speakers, an exceptionally good-looking audience, booze, nibbles and good times galore. You can follow our #2Screen hashtag to keep up with the excitement. We love it when a plan comes together.
Over the last couple of days I’ve been exploring the lay of the land with a look at how content creators are approaching connected TV and an overview of what the new levels of audience data will mean for the industry.
But I’ve saved what is perhaps the trickiest area for last. Over to Google’s Eric Schmidt again - speaking at this year’s MacTaggart lecture - for a quick introduction:
“Now we’re riding a second, much bigger, wave of interactivity. It’s a convergence of TV and Internet screens. This time the interaction isn’t happening via your red button - it’s on the web through your laptop, tablet or mobile. But most important of all, this time it’s social.”