The Mint Blog
Two screen, three screen, dual screen, connected TV, IPTV, social TV, smart TVs... we might not know quite what to call it yet, but the intersection of TV and the web isn't a thing of the future anymore. 60% of TVs sold in John Lewis are internet-enabled, and the store expects this to rise to 80% by Christmas. Google TV is set to launch in the UK in early 2012, with YouView not far behind. Two screen is about to go mainstream. (There's even a rather excellent conference on the subject in London this week.)
On Monday night BAFTA hosted a panel discussion on what the future of connected TV means to content creators. Suveer Kothari from Google TV, Tom Williams from BBC IPTV, Kate Vogel from the Tate and Richard Welsh from Bigballs Films discussed everything from VOD, to multi-platform storytelling, to Carling using camels to deliver beer in Yorkshire.
It takes a special type of government idiocy to attempt to replace the phrase Silicon Roundabout with Tech City.
Silicon Roundabout has a nice touch of British self-deprecation. It captures something of the place, centered as it is, on a grimey old roundabout. It is slipping into widespread usage, from The Economist to The Sun.
Tech City could be anywhere. If I had to guess, I'd imagine the outskirts of Doha or Shenzhen. It combines a linguistic tone-deafness with a whiff of compromise to suggest it was invented by a committee of people who don't speak English fluently. It's prematurely dated like an old Sci-Fi film.
Introducing a new name for basically the same place will, at best, be ignored. At worst, it creates confusion.
At the start of the summer Mint announced the Don't Be A Banker Scholarship. Our aim was to create an opportunity for aspiring web entrepreneurs to avoid the lure of corporate grad schemes and channel their energy into launching their own business.
With a new site architecture and codebase, complete content reorganisation and refreshed interaction and visual design, this is the best Sexperience has ever worked and looked. Do check it out.
But as Steve would say, 'There's one more thing…' Alongside the site re-design, we have been working on another product to add to the Sexperience family.