After four months of intense work, we have just launched the Weplay beta. Weplay is a sports network for children, something like Piczo meets TeamSnap. The client is a startup backed by Major League Baseball, Pequot Capital and Creative Artists Agency. By transferring our technology, and working closely with the outstanding development team at weplay, as assembled by Luke Melia, we helped Weplay hit a very aggressive launch target.

Weplay.com is one of the biggest sites Mint has built. It includes a complex model of parent to child permissioning, a state-of-the-art UI, and a very robust security model to ensure the online safety of the children who make up the sites core demographic.

Press: Social Site’s New Friends Are Athletes (New York Times)
Who Plays? weplay (ABC News)