The Mint Blog

  1. An image of the author: Sandeep Gill

    A Thousand Words

    Posted in by Sandeep Gill on 13 June 2014

    SandeepHeader As you're reading these words your mind is probably, somewhere in your subconscious, still thinking about the image you've just seen above. Our brains are wired to respond to visual stimuli like images in a much more immediate way compared to text. And so when a brand thinks about how to portray themselves through imagery, they think hard.

    Our brains are wired to respond to visual stimuli like images in a much more immediate way compared to text.

    Read more
  2. An image of the author: Sandeep Gill

    Foldables Are Like...

    Posted in by Sandeep Gill on 09 October 2012

    Facebook came out last week and made a bold statement - 'Chairs are like Facebook'.

    We like chairs. Everyone likes chairs. So we got to thinking. What else are like chairs?

    Easy.

    Foldables.

    Read more
  3. I'd heard a lot about the mysterious and ever-growing Pocketmints meetups from across the pond. There had been six to date, they'd apparently been going from strength to strength and there was always a copious amount of food. So when I realised that my trip to New York would overlap with the seventh Pocketmints meetup I had many questions. Who would the speaker be? What would it be like? How much food is meant by 'copious'?

    Read more
  4. An image of the author: Sandeep Gill

    Debatables - Whose side are you on?

    Posted in by Sandeep Gill on 24 February 2011

    Debatables

    Early this month, everyone at Mint Digital decamped to Dorset for the 2011 Web App Weekender. This year’s challenge was to drive engagement to Quotables using the new API in four sleepless days and nights. Team Coupland have created Debatables: a brand-new debating platform which is raising the tone of online debate one quote at a time.

    Read more