Occasional thoughts on product and process from the Mint team

Flavours of Mint Discovery

Posted in Design by Noam Sohachevsky

Mint Discovery main image

Mint projects often start with a discovery phase, where we work with our clients to gain insights into a product, its market, and the potential business opportunity.

This approach ensures we don’t just dive straight into the complexities of a full technical build, littered with assumptions about how people might want to use a product. It is also an effective toe in the water for our clients - enabling them to commit a relatively small portion of budget to a project and validate their ideas quickly (or throw up problems early).

At the end of a discovery phase, we come away with a clearer picture of what the product should look like, how people want to use it and how they don’t, based on real-world testing and data-backed validation.

Every discovery phase involves competitor analysis, identification of user needs, product prototyping, and user testing. Sometimes we add other things to the mix - no discovery phase is ever the same, as every product (and client) has a different set of needs and problems.

Here’s what we’ve done on three different discovery phases, including what we delivered at the end of each phase.

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Discovering the Mintiness of Mint

Posted in Reflections by Noam Sohachevsky

The discovery typewriter

Last week was a big week for Mint. We turned 10!

It’s been a remarkable 10 years. We’re incredibly proud of all the work we’ve done: from working on a whole bunch of amazing client projects, to starting a TV production company. From spinning out and selling companies originated at Mint, to collecting our very own Mint menagerie.

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Pride and passion at Mint

Posted in Reflections by Noam Sohachevsky

Tim doing a Minteresting

Flicking through the RSA Journal this week, I came across an article about the learning organisation (a concept coined by Peter Senge). It’s worth a read. Essentially a learning organisation is one that has great capacity to learn and transform itself. In the article, Senge picks out a bunch of tell-tale signs to help identify a learning organisation.

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2013, the year at Mint

Posted in Reflections by Noam Sohachevsky

2013 montage

2013 has been our most awesome year yet.

Early in the year we created a play along game to accompany Was It Something I Said, a Channel 4 quiz show. It was the first time we’d used Twitter to build a second screen game. We also wrote some notes on the design process.

In February, we went on our annual week-long retreat to build new web businesses. We tackled education. It was a tough one, but we created and validated four ideas.

We started working with clients in a completely new way, using our 4D2L model. We worked with vInspired, Tesco and Universal Music to make product prototypes in four days. This gave us the chance to work more closely with clients, and the output was better for it.

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Come and say hello!

Posted in News by Noam Sohachevsky

Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!

First up, Tuesday, I'll be at Publish! in London.

This Friday, Simon is in Chicago for the The Switch Workshop, learning about why customers switch from one product to another.

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Keep up to date with our product launches, events, talks, announcements and all that newsy stuff.