The Mint Blog
Last week was a big week for Mint. We turned 10!
It’s been a remarkable 10 years. We’re incredibly proud of all the work we’ve done: from working on a whole bunch of amazing client projects, to starting a TV production company. From spinning out and selling companies originated at Mint, to collecting our very own Mint menagerie.
Now feels like the perfect time to reflect on where 10 years of making and breaking things has brought Mint.
Flicking through the RSA Journal this week, I came across an article about the learning organisation (a concept coined by Peter Senge). It’s worth a read. Essentially a learning organisation is one that has great capacity to learn and transform itself. In the article, Senge picks out a bunch of tell-tale signs to help identify a learning organisation.
Some things happened this week that point to plenty of pride and passion at Mint
2013 has been our most awesome year yet.
Early in the year we created a play along game to accompany Was It Something I Said, a Channel 4 quiz show. It was the first time we’d used Twitter to build a second screen game. We also wrote some notes on the design process.
In February, we went on our annual week-long retreat to build new web businesses. We tackled education. It was a tough one, but we created and validated four ideas.
We started working with clients in a completely new way, using our 4D2L model. We worked with vInspired, Tesco and Universal Music to make product prototypes in four days. This gave us the chance to work more closely with clients, and the output was better for it.
Things have gone well since the restructure. We’re working on exciting client projects in both London and New York. And we’ve launched four new businesses in four months.
Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!
So far in November, we're in London, New York, Ireland, and Miami. Yes, Miami!
First up, Tuesday, I'll be at Publish! in London.
Some of you are probably wondering what we made at 4D2L.
First, let's remind ourselves of the brief:
"The education industry is charging far too much for a product that is of questionable, and declining, value. Can we create a product or service that tackles some small part of this problem?"
This post is short and sweet, showing the things we made and a line about how we validated ideas. You might see more details on certain projects in the next few weeks.
So, what did we make?