The Mint Blog
We’re delighted to introduce The Bathory, for all your bespoke bathing needs...
The Bathory is Mint’s latest venture in mass-personalisation, fresh from our “anarchy incubator”. It’s also something of a paradox:
A digital product that encourages you to unplug. A cosmetics brand from a company better known for our decidedly digital ventures.
The site helps you invent a customised bath soak, to fit your mood perfectly. Our dedicated factory is uniquely set up to hand-blend your inventions in bespoke batches of one.
It has been a complex undertaking. As we quickly realised, the cosmetics industry just isn’t equipped to create products on demand - we needed to tackle manufacturing in a completely different way if we were going to offer customisation. After months of prototyping, wrestling with cosmetics legislation and testing hundreds of formulations, we’re really excited to see what people think.
Here’s how it works:
We like to think of it as “aromatherapy for people who are a bit dubious about aromatherapy”.
As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.
I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts.
Last week I attended the gigantic conference-a-palooza that is Content Marketing World, taking over downtown Cleveland for three days of rockstar keynotes and jam-packed break-out sessions. Oh, and a guest appearance by Captain Kirk. #nbd
Now in its third year, CM World is riding a wave of industry-wide enthusiasm for the benefits of a content-based marketing approach. For me, the overwhelming message of the event was: helping people beats selling to people . Both in terms of (long-tail) bottom-line results, and in feeling good about what you do.
This definitely struck a chord. At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives (expect more on that in the near future.) And I have to confess, at CM World, I drank the Kool-Aid...
At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives.
As usual, my conference notes are a hodge podge of the interesting and the illegible, but here’s an assortment of my favourite takeaways:
We'd like to introduce you to Projecteo. The tiny slide film projector that brings your favourite Instagrams to life in the real world. It's matchbox-sized, meticulously designed, and basically adorable. We’re pretty proud of this little guy.
Projecteo’s high-powered LED lets you display your Instagrams on a wall. Just switch off the lights and enjoy.
A smash-hit Kickstarter success last year (funding at 450%), the response from our initial 2,789 backers has been hugely positive. And now we’re excited to set Projecteo loose on the rest of you...
Today's edition of the BACON speaker series is an extra-large helping of delicious, bacony goodness, courtesy of the wonderfully loquacious Christian Heilmann.
In his Helping or Hurting? keynote, Christian will be exploring how we may be hurting the cause of the web by abstracting problems away, instead of learning by failing. Expect inspiration by the bucket load...
Christian Heilmann has dedicated a lot of his time making the web better. Originally coming from a radio journalism background, he built his first web site from scratch around 1997 and spent the following years working on lots of large, international web sites. He then spent a few years in Yahoo building products and explaining and training people and is now at Mozilla. Chris wrote and contributed to four books on web development and wrote many articles and hundreds of blog posts for Ajaxian, Smashing Magazine, Yahoo, Mozilla, ScriptJunkie and many more.