The Mint Blog
As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.
I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts.
Last week I attended the gigantic conference-a-palooza that is Content Marketing World, taking over downtown Cleveland for three days of rockstar keynotes and jam-packed break-out sessions. Oh, and a guest appearance by Captain Kirk. #nbd
Now in its third year, CM World is riding a wave of industry-wide enthusiasm for the benefits of a content-based marketing approach. For me, the overwhelming message of the event was: helping people beats selling to people . Both in terms of (long-tail) bottom-line results, and in feeling good about what you do.
This definitely struck a chord. At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives (expect more on that in the near future.) And I have to confess, at CM World, I drank the Kool-Aid...
At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives.
As usual, my conference notes are a hodge podge of the interesting and the illegible, but here’s an assortment of my favourite takeaways:
We'd like to introduce you to Projecteo. The tiny slide film projector that brings your favourite Instagrams to life in the real world. It's matchbox-sized, meticulously designed, and basically adorable. We’re pretty proud of this little guy.
Projecteo’s high-powered LED lets you display your Instagrams on a wall. Just switch off the lights and enjoy.
A smash-hit Kickstarter success last year (funding at 450%), the response from our initial 2,789 backers has been hugely positive. And now we’re excited to set Projecteo loose on the rest of you...
Today's edition of the BACON speaker series is an extra-large helping of delicious, bacony goodness, courtesy of the wonderfully loquacious Christian Heilmann.
In his Helping or Hurting? keynote, Christian will be exploring how we may be hurting the cause of the web by abstracting problems away, instead of learning by failing. Expect inspiration by the bucket load...
Christian Heilmann has dedicated a lot of his time making the web better. Originally coming from a radio journalism background, he built his first web site from scratch around 1997 and spent the following years working on lots of large, international web sites. He then spent a few years in Yahoo building products and explaining and training people and is now at Mozilla. Chris wrote and contributed to four books on web development and wrote many articles and hundreds of blog posts for Ajaxian, Smashing Magazine, Yahoo, Mozilla, ScriptJunkie and many more.
We have an Easter treat for you today - a piping hot edition of our BACON speaker series, fresh from the griddle. (And what goes with eggs better than bacon...?)
Today's Q&A is with the scarily-talented Joel Scotkin, who will be geeking us out with his terrific-sounding talk on computer-controlled rockets. Joel's current projects include: "designing the landing approach for the next major Mars mission". We like this guy.
Joel Scotkin | http://www.masten.aero
Joel started his career in financial technology. As JP Morgan's first webmaster he helped launch the very first online presence for a major financial firm with their RiskMetrics offering in 1994. In 1995 Joel founded Random Walk Computing, which drove the acceptance of Java into the financial domain and grew to become Wall Street's leading capital markets technology consultancy. After selling Random Walk to Accenture in 2006, Joel decided to pursue his dream of building rockets, and joined Masten Space Systems as lead investor and eventually CEO. Masten won the NASA Centennial Lunar Lander Challenge X-Prize in 2009 and has pioneered fully autonomous hovering rocket vehicles via dramatic advances in on-board computation. Current projects include work with the Jet Propulsion Laboratory designing the landing approach for the next major Mars mission, angel investing in a variety of startups, and pondering the next big thing.