The Mint Blog

  1. An image of the author: Laura Grace

    Mint's Winter Warmers

    Posted in by Laura Grace on 18 December 2014

    Adam Mint's Winter Warmers Introducing: Mint’s Winter Warmers. Our pop up shop of festive delights, currently open for business in Fenchurch St Station’s Winter Market. Roll up, roll up…

    Our first adventure in the world of real life retail.

    Read more
  2. An image of the author: Laura Grace

    Mint Digital is 10

    Posted in by Laura Grace on 19 November 2014

    Mint10

    It's our 10th birthday!

    We've put together some of our proudest moments and favourite memories to share with everyone we've met along the way.

    Take a look.

    We've put together some of our proudest moments and favourite memories.

    Read more
  3. Laura_field

    We have recently started attempting more of a regular schedule of content on the Mint blog. The idea is that every Friday one Mint posts some reflections on weekly happenings. Kaye, Noam and Shim took charge for the first three weeks of April, and now my own number is up...

    The problem is, this past week I've been slightly oblivious to anything but the launch of The Bathory. Today marks 10 days of shipping fragrant concoctions around the world and, as expected, this whole running-a-business thing has been pretty full-on.

    So, if you'll forgive a second post on The Bathory in as many weeks (here's the first), I'd like to share a couple of reflections from 10 days in business...

    Imagine every customer is your mum.

    Read more
  4. An image of the author: Laura Grace

    Introducing: The Bathory

    Posted in by Laura Grace on 14 April 2014

    bathory

    We’re delighted to introduce The Bathory, for all your bespoke bathing needs...

    The Bathory is Mint’s latest venture in mass-personalisation, fresh from our “anarchy incubator”. It’s also something of a paradox:

    A digital product that encourages you to unplug. A cosmetics brand from a company better known for our decidedly digital ventures.

    The site helps you invent a customised bath soak, to fit your mood perfectly. Our dedicated factory is uniquely set up to hand-blend your inventions in bespoke batches of one.

    factory

    It has been a complex undertaking. As we quickly realised, the cosmetics industry just isn’t equipped to create products on demand - we needed to tackle manufacturing in a completely different way if we were going to offer customisation. After months of prototyping, wrestling with cosmetics legislation and testing hundreds of formulations, we’re really excited to see what people think.

    Here’s how it works:

    We like to think of it as “aromatherapy for people who are a bit dubious about aromatherapy”.

    Read more
  5. On Wednesday I shared an assortment of thoughts and insights gleaned from three days soaking up all Content Marketing World had to offer.

    As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.

    I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts.

    Enjoy!

    Read more