Filmmaker Masood Khan and junior doctor Farrah Jarral are setting off on Osama Loves, a mad adventure to prove that not all Muslims are ‘extremist nut jobs’.
Over 50 days, they will seek out 500 people called Osama and ask them "What do you love?". They hope that by using the name of the world’s most infamous Muslim, they will reveal the sunnier side of Islam.
The mission, and the resulting documentary, is produced by Mint's TV arm Menthol. The website is made by Mint Digital and as such, it is the first of our TV/web crossover commissions.
It is a very exciting project. I can't wait to see what happens.
Good luck, Farrah and Masood!
See also: Matt Locke talks about Channel 4's interactive ambitions. Includes a trailer of Osama Loves. (C21 Media)