Opening up the Mint brand
Posted in Design
by Tom Harman
16 July, 2009
Unlike the world economy, Mint's design team has increased in size over the past few months. This has allowed us to spend some quality time focusing on refining the Mint 'brand'. Clearly, the first step in this process was to ask everyone at Mint their favourite anagram of MINT DIGITAL. Some highlights include:
It a Mild Ting
Man Id Gilt It
Tim Gitin' Laid
Giant Tim Lid
Militant Dig
Tidal Timing
Dig Latin Tim
Aside from some great anagrams, this may appear like a bit of a waste of time. However, it was useful in helping set the tone in how we approached standardising and unifying exposure to the Mint brand.
We are fortunate enough to work with large multinational organisations that require strict logo and identity guidelines. This allows their brand to be reproduced effectively across the world and in a plethora of design scenarios. Identity guidelines are almost scientific documents, stating exactly what you can and can't do with their brand and logo. Mint isn't a large multinational organisation, so we thought we'd be a bit more playful with ours.
We've put together a comprehensive downloads page, where you can grab the Mint logo or any of our sub brands in varying formats, sizes and colours, along with the identity guidelines on how to use them effectively. We've also put up the illustrations of everyone who works at Mint. They are available to use under creative commons so feel free to grab anything you like and go crazy!
Photo by Alexôme