Buon giorno! For the past few months, Mint Digital has been collaborating with a great team to create a unique global casting competition. We're buzzing with excitement as we near 8 February, the launch date.
This blog consists of (i) any news that confirms Mint's own existence and (ii) thinking on the ethics of user-generated TV, the anatomy of cross-media hits, the principles of participation design and the battle to unmute audiences.