The Mint Blog
A couple of weeks ago I popped along to FOTE: the Future of Technology in Education conference.
I went to see my old pal Stephen Hardingham at Channel 4 last week. Before the meeting he said: "You could tell us about how things are going at Mint Digital these days."
This called for a short presentation. I hadn't seen Stephen in about 4 years, so here’s how Mint has changed since then.
I totally agree with Liz Murdoch that TV is failing to keep pace with the digital revolution. But I totally disagree with her suggested solution: more collaboration between the big players. These collaborations may deliver big infrastructure projects like YouView (of doubtful creative impact, in my opinion) but they will do nothing to deliver new formats making clever use of new technology, which is where the UK's great talent lies and where real value will be generated.
Reality shows like Big Brother were made possible by cheap, robust offline editing, allowing the story to be pieced together after filming rather than before. The new wave of talent shows were made possible by large-scale telephone voting systems. New technology enables new formats, but in surprising ways that can only be discovered by creative experimentation.
Slides and notes from talk at Ignite Ubelly.
This is very speculative and I don’t know what I am talking about… but I think this is a really interesting concept, so I’d be delighted to hear any thoughts or suggestions.
His previous book was The Black Swan. This is in a similar territory. They both explore how we can think about and profit from the unknown.