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Last weekend Mint descended upon Berlin, all 38 of us!
Now why, I hear you ask, did you all go to Berlin for a weekend? Was it a jolly holiday? A conference? A hack weekend? Well yes, it was kind of all three.
Lots of fun, beers and scheming was had. Keep your eyes peeled for a blog post from Utku about the nitty gritty! In the mean time feast your eyes on our photos.
Whenever Mint has a gap in our client work, we build and launch self-funded products. That's not uncommon amongst digital agencies. What is perhaps uncommon is our persistence. In eight years, we've launched eleven would-be businesses. Many were succailures, to use a word coined by Mills at USTWO, another London agency with a track record in this area. Succailures are great for learning, valuable in terms of PR, energizing for the agency... but ultimately failures as businesses.
Then, over the last two years, something wonderful happened. We hit upon an unmitigated success. StickyGram, our Instagram magnet printing service, sold over a million magnets to 90 countries and then was bought by PhotoBox in June (for an undisclosed sum that I wish I could tell you)
As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.
Last week I attended the gigantic conference-a-palooza that is Content Marketing World, taking over downtown Cleveland for three days of rockstar keynotes and jam-packed break-out sessions. Oh, and a guest appearance by Captain Kirk. #nbd
Now in its third year, CM World is riding a wave of industry-wide enthusiasm for the benefits of a content-based marketing approach. For me, the overwhelming message of the event was: helping people beats selling to people . Both in terms of (long-tail) bottom-line results, and in feeling good about what you do.
This definitely struck a chord. At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives (expect more on that in the near future.) And I have to confess, at CM World, I drank the Kool-Aid...
As usual, my conference notes are a hodge podge of the interesting and the illegible, but here’s an assortment of my favourite takeaways:
This, ladies and gentlemen, is the final edition of our BACON speaker series, before the event itself tomorrow, yes, tomorrow! Team Bacon are currently prepping the venue, getting the bacon sizzling, and getting psyched up for the big event.
Today's Q&A is brought to you by the wonderful Jake Archibald, who's aim is to make developers lives a bit easier, will be helping us render without any of those unnecessary lumpy bits at this weekend's conference.