Occasional thoughts on product and process from the Mint team

What Mint learnt from 11 product launch failures

Posted in Reflections by Andy Bell

Whenever Mint has a gap in our client work, we build and launch self-funded products. That's not uncommon amongst digital agencies. What is perhaps uncommon is our persistence. In eight years, we've launched eleven would-be businesses. Many were succailures, to use a word coined by Mills at USTWO, another London agency with a track record in this area. Succailures are great for learning, valuable in terms of PR, energizing for the agency... but ultimately failures as businesses.

Then, over the last two years, something wonderful happened. We hit upon an unmitigated success. StickyGram, our Instagram magnet printing service, sold over a million magnets to 90 countries and then was bought by PhotoBox in June (for an undisclosed sum that I wish I could tell you)

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Notes from Content Marketing World 2013 (II)

Posted in Reflections by Laura Grace

On Wednesday I shared an assortment of thoughts and insights gleaned from three days soaking up all Content Marketing World had to offer.

As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.


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Notes from Content Marketing World 2013 (I)

Posted in Reflections by Laura Grace

Content Marketing World 2013

Last week I attended the gigantic conference-a-palooza that is Content Marketing World, taking over downtown Cleveland for three days of rockstar keynotes and jam-packed break-out sessions. Oh, and a guest appearance by Captain Kirk. #nbd

Now in its third year, CM World is riding a wave of industry-wide enthusiasm for the benefits of a content-based marketing approach. For me, the overwhelming message of the event was: helping people beats selling to people . Both in terms of (long-tail) bottom-line results, and in feeling good about what you do.

This definitely struck a chord. At Mint, we’re shifting our focus from just making awesome stuff, to making awesome stuff that actually improves people’s lives (expect more on that in the near future.) And I have to confess, at CM World, I drank the Kool-Aid...

As usual, my conference notes are a hodge podge of the interesting and the illegible, but here’s an assortment of my favourite takeaways:

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BACON: The Speaker Q&A #6

Posted in Reflections by Kaye Symington

This, ladies and gentlemen, is the final edition of our BACON speaker series, before the event itself tomorrow, yes, tomorrow! Team Bacon are currently prepping the venue, getting the bacon sizzling, and getting psyched up for the big event.

Today's Q&A is brought to you by the wonderful Jake Archibald, who's aim is to make developers lives a bit easier, will be helping us render without any of those unnecessary lumpy bits at this weekend's conference.

Jake Archibald

Jake Archibald | http://jakearchibald.co.uk/ | @jaffathecake

Jake works in Google Chrome's developer relations team, working on specs, testing implementations, and ensuring developers have tools to make their jobs less painful. He's a big fan of time-to-render optimisations, progressive enhancement, and all of that responsive stuff. Prior to Google, Jake worked at Lanyrd on their mobile web site (http://lanyrd.com/mobile/), and for the BBC working on JavaScript libraries and standards. Outside of the web, Jake likes F1 and nice beer. 

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BACON: The Speaker Q&A #5

Posted in Reflections by Laura Grace

Today's edition of the BACON speaker series is an extra-large helping of delicious, bacony goodness, courtesy of the wonderfully loquacious Christian Heilmann.

In his Helping or Hurting? keynote, Christian will be exploring how we may be hurting the cause of the web by abstracting problems away, instead of learning by failing. Expect inspiration by the bucket load...

Christian Heilmann | http://christianheilmann.com/ | @codepo8

Christian Heilmann has dedicated a lot of his time making the web better. Originally coming from a radio journalism background, he built his first web site from scratch around 1997 and spent the following years working on lots of large, international web sites. He then spent a few years in Yahoo building products and explaining and training people and is now at Mozilla. Chris wrote and contributed to four books on web development and wrote many articles and hundreds of blog posts for Ajaxian, Smashing Magazine, Yahoo, Mozilla, ScriptJunkie and many more. 

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