The Mint Blog
Flicking through the RSA Journal this week, I came across an article about the learning organisation (a concept coined by Peter Senge). It’s worth a read. Essentially a learning organisation is one that has great capacity to learn and transform itself. In the article, Senge picks out a bunch of tell-tale signs to help identify a learning organisation.
Some things happened this week that point to plenty of pride and passion at Mint
2013 has been our most awesome year yet.
Early in the year we created a play along game to accompany Was It Something I Said, a Channel 4 quiz show. It was the first time we’d used Twitter to build a second screen game. We also wrote some notes on the design process.
In February, we went on our annual week-long retreat to build new web businesses. We tackled education. It was a tough one, but we created and validated four ideas.
We started working with clients in a completely new way, using our 4D2L model. We worked with vInspired, Tesco and Universal Music to make product prototypes in four days. This gave us the chance to work more closely with clients, and the output was better for it.
Things have gone well since the restructure. We’re working on exciting client projects in both London and New York. And we’ve launched four new businesses in four months.
Last weekend Mint descended upon Berlin, all 38 of us!
Now why, I hear you ask, did you all go to Berlin for a weekend? Was it a jolly holiday? A conference? A hack weekend? Well yes, it was kind of all three.
Lots of fun, beers and scheming was had. Keep your eyes peeled for a blog post from Utku about the nitty gritty! In the mean time feast your eyes on our photos.
Now why, I hear you ask, did you all go to Berlin for a weekend? Was it a jolly holiday? A conference? A hack weekend?
Whenever Mint has a gap in our client work, we build and launch self-funded products. That's not uncommon amongst digital agencies. What is perhaps uncommon is our persistence. In eight years, we've launched eleven would-be businesses. Many were succailures, to use a word coined by Mills at USTWO, another London agency with a track record in this area. Succailures are great for learning, valuable in terms of PR, energizing for the agency... but ultimately failures as businesses.
Currently we are working on about 10 ideas simultaneously. A radically devolved structure maximizes the number of experiments we can launch.
Then, over the last two years, something wonderful happened. We hit upon an unmitigated success. StickyGram, our Instagram magnet printing service, sold over a million magnets to 90 countries and then was bought by PhotoBox in June (for an undisclosed sum that I wish I could tell you)
As that post was already getting pretty lengthy, I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts. Seven tools I liked the look of at the CM World Expo; six live content marketing examples that stuck in my mind; and a handful of #cmworld tweets that I liked enough to save.
I thought I'd save the bunch of resources I'd squirrelled away for a separate entry. So, here we have it - a content marketing cheat sheet of sorts.