The Mint Blog

  1. Poundshop

    There are two things in the world for which there is no shortage:

    1. People trying to build things on the internet;

    2. People giving advice on how to build things on the internet.

    The internet is the modern equivalent of shipping in Victorian times or the Wild West in the 1870s. There are a lot of people speculating and a lot of people earning a living out of people speculating. There are two risks to this:

    1. You get ripped off. At Mint we are very often approached by people that have gone down a track with an agency (or collection of freelancers) only to realise later on that aforementioned agency does not in fact know what it is doing. This is an easy trap to fall into. You could set up an agency on a Monday, read a bunch of stuff off the internet and be selling your expertise by Thursday afternoon;

    2. You get paralysed by opinion and tasks. Many startup founders use information they find on the internet as a kind of ‘to-do’ list. Write blog post check, gather customer feedback check, do marketing experiment check. They don’t play to their own strengths. They don’t focus on the things that will determine their success, they do a bit of everything.

    Before you take someone’s advice on such matters, ask them what they’ve done and assess their credibility. Let their work and people's reaction to it in the real world do the talking.

    Photo by Simon Archer Hurlstone.

    The internet is the equivalent of shipping in Victorian times or the Wild West in the 1870s.

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  2. crowdfunding

    Last week I wrote about us putting our latest venture on Crowdcube and how important we believe it is to allow everybody to participate in investing in startups.

    Since then people have asked what I meant by that or why we believe this.

    It’s inherently unfair that retail investors (regular people) get to invest in tech stocks only once they float on a stock exchange.

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  3. The discovery typewriter

    Last week was a big week for Mint. We turned 10!

    It’s been a remarkable 10 years. We’re incredibly proud of all the work we’ve done: from working on a whole bunch of amazing client projects, to starting a TV production company. From spinning out and selling companies originated at Mint, to collecting our very own Mint menagerie.

    Now feels like the perfect time to reflect on where 10 years of making and breaking things has brought Mint.

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  4. Deskbeerslogo

    For most startups, the first step is to find a core group of users who love the product. This is the group of early adopters: the customers who help you develop the product, the ones you talk to frequently and the ones who will evangelise the product (if you do a good job!). With DeskBeers we were lucky in that we found this early adopter group quickly: turns out that there’s a big appetite in London for amazing beers delivered to your office at the end of the week (who knew?).

    After cultivating this group of early adopters, the next step is to scale. For a while this involved cold emails and cold calls, letting companies around London know that DeskBeers existed and they could buy some beers from us, if they fancied it. This worked well but with a small team, it’s ultimately very time consuming and expensive.

    We saw an increase in unique views on our site, and more importantly an increase in subscriptions

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  5. An image of the author: Richard Ling

    Projecteo on the Shelves

    Posted in by Richard Ling on 17 June 2014

    Projecteocollab

    Over the past few months we have been focussing on a different angle of distribution for one of our products.

    Historically we’ve sold our products directly through our websites, however last year we had a bit of brain wave with Projecteo and began contacting some of our favourite retailers to see if they would like to collaborate with us.

    Historically we’ve sold our products directly through our websites, however last year we had a bit of brain wave with Projecteo and began contacting some of our favourite retailers to see if they would like to collaborate with us.

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