The Mint Blog

  1. Deskbeerslogo

    For most startups, the first step is to find a core group of users who love the product. This is the group of early adopters: the customers who help you develop the product, the ones you talk to frequently and the ones who will evangelise the product (if you do a good job!). With DeskBeers we were lucky in that we found this early adopter group quickly: turns out that there’s a big appetite in London for amazing beers delivered to your office at the end of the week (who knew?).

    After cultivating this group of early adopters, the next step is to scale. For a while this involved cold emails and cold calls, letting companies around London know that DeskBeers existed and they could buy some beers from us, if they fancied it. This worked well but with a small team, it’s ultimately very time consuming and expensive.

    We saw an increase in unique views on our site, and more importantly an increase in subscriptions

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  2. An image of the author: Richard Ling

    Projecteo on the Shelves

    Posted in by Richard Ling on 17 June 2014

    Projecteocollab

    Over the past few months we have been focussing on a different angle of distribution for one of our products.

    Historically we’ve sold our products directly through our websites, however last year we had a bit of brain wave with Projecteo and began contacting some of our favourite retailers to see if they would like to collaborate with us.

    Historically we’ve sold our products directly through our websites, however last year we had a bit of brain wave with Projecteo and began contacting some of our favourite retailers to see if they would like to collaborate with us.

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  3. An image of the author: Andrea Jezovit

    Everyone loves BACON

    Posted in by Andrea Jezovit on 23 May 2014

    Team BACON: Colin, Angie and Paul Team BACON: Colin, Angie and Paul

    This week, Mint has been recovering from one of our favourite events of the year. We held our third annual BACON conference last week, and as usual it was a bacchanalia of amazing, informative talks, innovative tech, and some great bacon sandwiches.

    I sat down with two of BACON’s organisers, Paul Fedory and Angie Maguire, to get their reflections on this year’s event.

    We suspect the inventor of Bitcoin might have actually spoken at BACON this year.

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  4. Just right

    Recent installments in the novel that is Mint have developed the plot through weekly reports that glow with the immediacy of the current moment, a cocktail of the here and now bubbling over with youthful enthusiasm and limitless possibilities. As a "tribal elder" of the Mint Digital clan, I have dusted off my literary quill to tell a much different story, one rooted in the distant past, a sprawling epic of intrigue and marvel that allegorically connects itself to our current state of our being.

    It was perplexing to even our best minds.

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  5. An image of the author: Steve Marshall

    The movement of Mints

    Posted in by Steve Marshall on 09 May 2014

    The movement of Mints

    As I write this week’s round-up of Mint happenings, I find myself in a Brighton coffee shop rather early on a Friday morning. Mint has always had a “work where and when you want” policy, which means that on occasion the office can look a little sparse...

    Keeping track of where everyone is can get a little tricky. There’s the endless calendar of conferences and events, plus the fact that we now run multiple wide-ranging businesses under one roof. Then there’s the client visits and off-site working sessions. And the fact that the Mint team is split between London and New York.

    Basically - we’re all over the place. But in a good way.

    Our adventures this week are pretty typical. Here’s a glimpse into some of the movements we individually made this week, to keep the beast that is Mint going:

    "There’s the endless calendar of conferences and events, plus the fact that we now run multiple wide-ranging businesses"

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