The Mint Blog
Challenge Mint is only one month away, and we’re starting to get really excited.
Yesterday our three captains, Kaye, Sandeep and Adam battled it out and picked their dream teams. We can now proudly announce our three teams!
Kids have posted some really interesting challenges so far, ranging from personal niggles to big issues. We’re interested in problems of all types.
February is a special month for us here at Mint. Each year we pack up our stuff and head to the countryside for four days to develop new products and services. It’s called the Mint 4D2L, sometimes referred to as 4 Days To Launch. We split up into teams and work on one brief. By the end of the four days we have some sort of prototype, ready to be tested in the wild.
Usually we set the brief ourselves, but this year we’re doing things a bit differently.
We’re inviting kids to challenge us to solve a problem of their choosing.
All kids can submit, and we’re encouraging them to dream big.
On Monday we attempted a quiet launch for Boomf, our new Instagram marshmallow business. It went round the world in a flash:
"Boomf's Marshmallows Give New Meaning to Instagramming Your Food" - ABC News
"It takes an unusual company to create such an unusual product, so it's no surprise Mint Digital is the brain behind this operation." - CNet
Instagrams, for all the things they are, are decidedly not one other thing: edible. And that's largely because Instagrams are not, strictly speaking, things.
Towards the start of this year, we teamed up with Channel 4 and Maverick TV with the aim of creating an immersive play along experience for a new comedy quiz show called 'Was it Something I Said?'. We at Mint have worked with Channel 4 a long time and in fact, the show was inspired by a web property we made called Quotables.
It's a pioneering experiment for a TV show with some playful touches added in, such as a +1 play along for viewers on Channel 4 +1.
Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!
So far in November, we're in London, New York, Ireland, and Miami. Yes, Miami!
First up, Tuesday, I'll be at Publish! in London.