The Mint Blog
We'd like to introduce you to Projecteo. The tiny slide film projector that brings your favourite Instagrams to life in the real world. It's matchbox-sized, meticulously designed, and basically adorable. We’re pretty proud of this little guy.
Projecteo’s high-powered LED lets you display your Instagrams on a wall. Just switch off the lights and enjoy.
A smash-hit Kickstarter success last year (funding at 450%), the response from our initial 2,789 backers has been hugely positive. And now we’re excited to set Projecteo loose on the rest of you...
Prototypes sound good: they suggest innovation and flexibility, without the cost of setting anything in stone.
As a digital innovation agency, we’ve built a good few prototypes for our clients. Alas, these prototypes have been some of our least satisfying projects.
Yes, we've been inspired by the initial vision. Yes, we’ve worked hard to make the client happy. Yes, we’ve gone the extra mile to delight. And yet, and yet... something has never quite clicked.
What goes wrong?
Well, believe it or not, Mint has them fixed! And the solution came from an unlikely direction, meaning it took us a while to realise we had a solution.
With no go-live date, difficult decisions get delayed.
There are bigger ambitions for a prototype than for a normal project. Freed from the constraints of shipping code, everyone hopes to create something game-changing. Extra features get added as the team grasp towards that big ambition.
Lack of Focus
Not wanting to blame the client, but... usually there’s no one at the client firm who is totally focused on the prototype. A prototype is often a bit of a hobby, somewhere down the to-do list.
Good digital products are often simple ideas kept sharp by hard design decisions. Prototypes pull in the opposite direction.
Picture the scene: the BACON team are settling down for a strategy session. Mugs of tea in hand, thinking caps on, plates of crispy rashers at the ready.
We had decided to set ourselves a mission: How can we help someone convince their boss to let them attend BACON?
We reckon BACON offers tremendous value - but your boss might need a little bit of persuading that a conference is a worthwhile investment of time and money. So, we could make one of those generic bullet-pointed pdfs...
Or we could do something a little bit more, well, BACON. Something tasty, tempting, and just the right amount of fun.
BACON is Mint's conference for developers, by developers, on things developers love.
Think music, rocket science, games and superheroes. Plus plenty of brain food - on everything from the history of Raspberry Pi, to why Go drinks Node and Scala's milkshake. It's all happening on April 12th and 13th, in central London. Oh, and there's bacon. Lots of bacon.
So, you're pretty much sold, right? But maybe you think your boss is going to need a bit more convincing?
Your worries are over. We've been cooking up something special, just for you...
Some of you are probably wondering what we made at 4D2L.
First, let's remind ourselves of the brief:
"The education industry is charging far too much for a product that is of questionable, and declining, value. Can we create a product or service that tackles some small part of this problem?"
This post is short and sweet, showing the things we made and a line about how we validated ideas. You might see more details on certain projects in the next few weeks.
So, what did we make?