The Mint Blog
We’re delighted to introduce The Bathory, for all your bespoke bathing needs...
The Bathory is Mint’s latest venture in mass-personalisation, fresh from our “anarchy incubator”. It’s also something of a paradox:
A digital product that encourages you to unplug. A cosmetics brand from a company better known for our decidedly digital ventures.
The site helps you invent a customised bath soak, to fit your mood perfectly. Our dedicated factory is uniquely set up to hand-blend your inventions in bespoke batches of one.
It has been a complex undertaking. As we quickly realised, the cosmetics industry just isn’t equipped to create products on demand - we needed to tackle manufacturing in a completely different way if we were going to offer customisation. After months of prototyping, wrestling with cosmetics legislation and testing hundreds of formulations, we’re really excited to see what people think.
Here’s how it works:
We like to think of it as “aromatherapy for people who are a bit dubious about aromatherapy”.
Here’s a little update about what’s been happening at Mint this week.
Mint’s been working in its new guise (50% agency, 50% self-funded projects) for 6 months now. We’ve successfully launched both Boomf and DeskBeers, to more excitement than we could ever have anticipated. Whilst growing them, we’ve also been working furiously on several new ideas. This week was a momentous one...
It never comes easy and ideas become loved, but we reached the stage where we had to hold our hands up and say it wasn’t going to work.
After a fiercely competitive four days of inventing, prototyping and making, Challenge Mint is complete! Our three teams arrived at The Greenhouse Hotel in Bournemouth on Monday 10 February with a few ideas, and left on Friday the 14th with a total of seven newly-prototyped products to present to our judges.
Four products scooped the prizes...
Each team will be sharing a detailed post about their inventions... for now, here is a sneak peak at the winning products.
We have two announcements to make. First, our three teams for Challenge Mint have decided what to work on. Second, we've got a stellar panel of judges lined up to give out the awards.
The decision process was tough, but now the real challenge begins.