The Mint Blog
After a fiercely competitive four days of inventing, prototyping and making, Challenge Mint is complete! Our three teams arrived at The Greenhouse Hotel in Bournemouth on Monday 10 February with a few ideas, and left on Friday the 14th with a total of seven newly-prototyped products to present to our judges.
Four products scooped the prizes...
Each team will be sharing a detailed post about their inventions... for now, here is a sneak peak at the winning products.
We have two announcements to make. First, our three teams for Challenge Mint have decided what to work on. Second, we've got a stellar panel of judges lined up to give out the awards.
The decision process was tough, but now the real challenge begins.
Challenge Mint is only one month away, and we’re starting to get really excited.
Yesterday our three captains, Kaye, Sandeep and Adam battled it out and picked their dream teams. We can now proudly announce our three teams!
Kids have posted some really interesting challenges so far, ranging from personal niggles to big issues. We’re interested in problems of all types.
February is a special month for us here at Mint. Each year we pack up our stuff and head to the countryside for four days to develop new products and services. It’s called the Mint 4D2L, sometimes referred to as 4 Days To Launch. We split up into teams and work on one brief. By the end of the four days we have some sort of prototype, ready to be tested in the wild.
Usually we set the brief ourselves, but this year we’re doing things a bit differently.
We’re inviting kids to challenge us to solve a problem of their choosing.
All kids can submit, and we’re encouraging them to dream big.
On Monday we attempted a quiet launch for Boomf, our new Instagram marshmallow business. It went round the world in a flash:
"Boomf's Marshmallows Give New Meaning to Instagramming Your Food" - ABC News
"It takes an unusual company to create such an unusual product, so it's no surprise Mint Digital is the brain behind this operation." - CNet
Instagrams, for all the things they are, are decidedly not one other thing: edible. And that's largely because Instagrams are not, strictly speaking, things.