The Mint Blog
On Monday we attempted a quiet launch for Boomf, our new Instagram marshmallow business. It went round the world in a flash:
"Boomf's Marshmallows Give New Meaning to Instagramming Your Food" - ABC News
"It takes an unusual company to create such an unusual product, so it's no surprise Mint Digital is the brain behind this operation." - CNet
Instagrams, for all the things they are, are decidedly not one other thing: edible. And that's largely because Instagrams are not, strictly speaking, things.
Towards the start of this year, we teamed up with Channel 4 and Maverick TV with the aim of creating an immersive play along experience for a new comedy quiz show called 'Was it Something I Said?'. We at Mint have worked with Channel 4 a long time and in fact, the show was inspired by a web property we made called Quotables.
It's a pioneering experiment for a TV show with some playful touches added in, such as a +1 play along for viewers on Channel 4 +1.
Over the next few weeks, we're at some of the best conferences, events, and meet-ups that the world has to offer. If you are at any of them, come and say hello!
So far in November, we're in London, New York, Ireland, and Miami. Yes, Miami!
First up, Tuesday, I'll be at Publish! in London.
Once again, it’s that most wonderful time of the year when a fresh ruckus of graduates sprout forth from various design education institutions around our fair isle. In my mind mind, this has come to mean three things:
One of the main objectives of Foundry is to provide graduates with a solid stepping stone into our industry, so they can sustain themselves going forward.
We are delighted to announce that StickyGram is joining the PhotoBox family. StickyGram was conceived in March 2011 and launched June 2011. These last two years have been an amazing voyage of discovery.
Mint have always had a strategy of using the skills we develop as an organisation to create valuable products.
StickyGram will remain true to its mission of bringing your Instagrams to life in the real world, but will now have the resources of PhotoBox focused on improving the product, and developing new products to offer the StickyGrammers.
StickyGram is about more than fridge magnets. It's about memories made real. It was clear from our first conversations with PhotoBox that they understood this concept as clearly as we do. They understand what motivates the typical StickyGram customer, and they could see what was valuable about the brand.