On Monday, we launched the unsignedAct website, part of a cross-media campaign to find the best unsigned musical talent in the UK.
The project is BIG. It spans web, WAP, print, TV and live music events. It is sponsored by Orange, broadcast by Channel 4 and enabled by Sony Ericsson. Universal Music provides the prize (a record deal).
IRIS, Princess, Airmotion and Mint are turning the whole thing into a reality. IRIS have done a splendid job on the branding and visual identity (the logo has been built from custom-made flight cases). Princess is producing the TV show. Airmotion is making the WAP site. And Mint? Well, our handsome team refined the site concept, designed the user experience and built a rock-solid piece of software.
Acts enter the competition by making a demo CD. Each demo CD can be customised with artwork and contains up to three tracks. It's intended to be a little gem, showcasing the best of each band's creativity.
Fans add their favourite tracks to a personal mixtape. Mixtapes can be customised and shared with friends (check my selection, below).
It's been 48 hours since launch. Over 1,000 bands and solo artists have entered. Princess were hoping for 3,000 acts to enter in three weeks, so it is a promising start.