Posts from 2005

The Mint Blog

  1. An image of the author: Andy Bell

    Mass media, less lame

    Posted in by Andy Bell on 11 December 2005

    "It wasn’t that I was anti-popular culture or anything and I had no ambitions to stir things up. I just thought of mainstream culture as lame as hell and a big trick" says Bob Dylan in Confessions.

    The web makes media less lame. Umair Haique explains theoretically why this should be and demonstrates that it will be a permanent effect: The New Economics of Media(long PowerPoint presentation). In short, the web increases the returns on investing in quality content and reduces the returns on marketing it.

    John Battelle confirmed this theory anecdotally. Asked, "How do you market content in the new economy?" he replied "You can't (except for a little bit of AdWords), you've just got to make it as good as possible and hope it spreads."

    (Link via: Paul Fisher)

    Read more
  2. An image of the author: Andy Bell

    Nudo is site of the week

    Posted in by Andy Bell on 11 December 2005

    NMA

    The Nudo site is New Media Age site of the week. Thanks!

    Read more
  3. An image of the author: Andy Bell

    last.fm

    Posted in by Andy Bell on 24 November 2005

    like Flickr for music, but better... absolutely brilliant

    http://www.last.fm

    Read more
  4. An image of the author: Andy Bell

    Abercrombie & Fitch

    Posted in by Andy Bell on 21 November 2005

    af

    A breathtaking website.

    Strong use of photos. Lovely, slightly unusual, shopping basket.

    Read more
  5. An image of the author: Andy Bell

    Mint has moved

    Posted in by Andy Bell on 21 November 2005

    We've moved into a new office.

    empty office

    Address: N301 Westminster Business Square 1 Durham Street Vauxhall London, SE11 5JH

    Read more