Occasional thoughts on product and process from the Mint team

Farewell from Foldable.Me

Posted in News by Tim Morgan


We sorry to announce that we’re shutting down FoldableMe. The final date for website orders will be August 31st 2015. We will not be taking any more orders after this date so if you want one last Foldable Hurrah then there’s still just enough time to create yours here.

We're very proud of what we've achieved with Foldable, an idea that came out of a hack day and then a trailblazing Kickstarter campaign back in 2012. However, as sales have slowed we felt the time was right to call it a day and focus our efforts on growing our other ventures at Mint Digital.

We're very grateful to all of our partners, suppliers, and everyone that's worked on the project, for making it consistently awesome over the past 3 years. But most of all we'd like to thank you, our customers. Your use of Foldable for weddings, conferences, team building, and even political protest has inspired us, amused us, made us go 'aw' and lifted us up many times throughout this tremendous journey.

If you're interested in other products at Mint or that started life at Mint then check out:

The BathoryProjecteoDeskBeersBoomfTubesocksSticky9

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We're hiring a designer

Posted in Design by Kim Walker

design advert

We're looking for a new designer to join us in London.

Find out more and apply. Must like lunch.

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Rapid Digital Product Development comes to Wales

Posted in News by Tim Morgan

4D2L Wales

I’m delighted to announce that this year our annual rapid digital product development event known as (‘4 Days 2 Launch’) will be coming to Wales (where it will be known as ‘Pedwar Diwrnod I Lansio’).

Since 2006 we have disappeared to the English countryside for a week (mostly Dorset, maybe Devon) and rapidly built digital products in teams. These events and the products we’ve built have helped us:

1. Come closer together as a company. It’s the only time our New York and London offices come together en masse;

2. Develop some of our best-known and most popular business ventures;

3. Experiment with new technologies and techniques.

So why Wales, specifically Swansea, this year?

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Resonate 2015

Posted in Design by Tom Jarrett


Last month I travelled to Belgrade in Serbia to attend Resonate 2015. It was my first time at Resonate Festival and my first time in Belgarde, where it is held each year. The festival lasts for six days and bills itself as providing an insight into the current situation in the fields of music, visual arts and digital culture.

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Flavours of Mint Discovery

Posted in Design by Noam Sohachevsky

Mint Discovery main image

Mint projects often start with a discovery phase, where we work with our clients to gain insights into a product, its market, and the potential business opportunity.

This approach ensures we don’t just dive straight into the complexities of a full technical build, littered with assumptions about how people might want to use a product. It is also an effective toe in the water for our clients - enabling them to commit a relatively small portion of budget to a project and validate their ideas quickly (or throw up problems early).

At the end of a discovery phase, we come away with a clearer picture of what the product should look like, how people want to use it and how they don’t, based on real-world testing and data-backed validation.

Every discovery phase involves competitor analysis, identification of user needs, product prototyping, and user testing. Sometimes we add other things to the mix - no discovery phase is ever the same, as every product (and client) has a different set of needs and problems.

Here’s what we’ve done on three different discovery phases, including what we delivered at the end of each phase.

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