Occasional thoughts on product and process from the Mint team

From Hash Browns to Hashtags

Posted in News by Tim Morgan

Eder Portugal

This time last year, on 5 consecutive mornings, the whole of Mint Digital found itself in the hot-breakfast buffet queue at the Marriott Hotel Swansea. We were down there for our annual away-week. Ahead of us in the queue, every morning, was Portuguese striker Eder, who had just signed for Swansea City and evidently hadn't yet found himself a place to live.

As a result of our breakfast connection, everyone at Mint has since been rooting for Eder, almost like a company wide adopted player. He failed to find the net during the whole of last season but came on last night to win the Euro '16 final for Portugal.

From the breakfast queue in Swansea to the Champ of the Champs Elysees, there's a startup metaphor about hunger in there somewhere.

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Mint appointed digital partner to Global Editors Network (GEN)

Posted in News by Stuart Waterman

Global Editors Network summit 2015

We’re excited to announce that we’ve been appointed digital partner to the Global Editors Network (GEN) to redefine and redevelop its community platform.

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The Digital Transformation of the Christopher & Dana Reeve Foundation

Posted in News by Stuart Waterman

Christopher & Dana Reeve

We are absolutely delighted to announce the launch of the new Christopher & Dana Reeve Foundation website, the culmination of an ambitious collaboration between Mint Digital and the Reeve Foundation.

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TRX - the simple way to buy and sell TV rights

Posted in News by Tim Morgan

TRX Logo

We’re excited to announce we’re working with the team at TRX to develop their online marketplace for secondary TV and video rights. We first teamed up with them in 2014 and have helped develop the venture through all the stages of conceptualisation, validation, design and build. We’re also pleased to be taking up a minority equity stake in the venture and are super hyped to see the service launch later in 2016.

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The End of the Line for TubeSocks

Posted in News by Tim Morgan

Tubesocks

We shut our sock business TubeSocks in January 2016 because we were not selling sufficient quantities to warrant further product development. Whilst this is a shame we’re very proud of what we achieved with Tubesocks:

1. They are something of a cult item. We generally wear them around the office and I wear mine everyday. It’s fun to work in an office where everyone has the same socks;

2. People often ask us about how you can start venturing from within an agency and this is a great example. It started with no intentions other than being something we were interested in trying to do, we built it with Shopify, we outsourced the fulfillment. I think that sometimes the first step to venturing is the entirety of the journey. TubeSocks was so simple that the biggest hurdle was deciding to do it in the first place.

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